Exchanges
Communication for public engagement in deliberative democracy
04/Exchange
Abass Umar Thullah
Advocacy for humans rights and justice
Fredrick Odinga
Africa’s Voices Foundation
Greta Ríos
Ollin
Strategic communication, accessible and community media, civic education and storytelling for young people, translation and adaptation of institutional language
Turn the card
The radio listens
Special power: Transforms the medium into a channel for deliberation
How: Radio programs were designed with key questions and spaces for calls, messages, or community visits. Radio was used not only to inform, but also to spark conversations and gather opinions. The entire process was guided by local facilitators.
Key result: Massive participation in rural areas with poor connectivity
Context where applied: Kenya, East Africa HUB - Africa's Voices Foundation
Key actors involved: Radio broadcasters, rural communities, facilitators
Minimum resources required: Local radio infrastructure, participatory methodology, community partnerships
Communication for public engagement in deliberative democracy
This exchange delved into how to design communication strategies that truly connect with communities. It explored principles of strategic communication from Sierra Leone, experiences in youth training in transitional justice in Ghana, the use of radio as a participatory tool in Kenya, and the importance of translating institutional languages into accessible formats in Mexico. All of the experiences share a common goal: for people to understand, trust, and want to participate.
- 12:38 - Communications as an art to engage
- 15:47 - Key elements of a communications strategy
- 22:27 - Which is the best methodology to create a strategy?
- 26:53 - Case of study: Youth Arise for transitional justice
- 38:46 - Interactive radio, social media & SMS as a tool of communication
- 49:00 - What communications has to offer?
- 52:02 - How to reach out to participants with limited access?
- 1:04:57 - You can change the things you don't like
- 1:08:28 - Spread the word to NEW AUDIENCES
- 1:12:27 - New challenges, new formats