Advocating To Stay - Practical tools for building advocacy roadmaps
03/Session
Iember Amah
She is a governance and development professional with over a decade of experience advancing citizen participation, institutional strengthening, and democratic governance in Nigeria. She currently serves as Senior Programme Officer at the Policy and Legal Advocacy Centre (PLAC), where she leads multi-stakeholder programs promoting legislative accountability, inclusion, and evidence-based reform at national and state levels. Her work bridges policy, civic innovation, and leadership development, with a focus on creating opportunities for young people, women, and civil society to shape public policy. She has supported numerous regional and international initiatives on governance reform and social accountability, and brings a collaborative, learning-oriented approach to mentorship, believing that sustained impact comes from co-creation, curiosity, and courageous leadership.
Organization
Policy and Legal Advocacy Centre (PLAC)
Founded in 2009, PLAC is an independent, non-partisan, non-profit capacity-building organisation working to strengthen democratic governance and citizens’ participation in Nigeria. Through broad-based technical assistance and training, PLAC promotes citizens’ engagement with government institutions and advocates for legal and policy reform, transparency, and accountability in decision-making. Its core programming focuses on legislative advocacy, electoral reform, citizens’ access to public policy, and anti-corruption efforts. Over more than 15 years, PLAC has become a leading institution for research, policy analysis, and advocacy in Nigeria.
How can the model’s advocacy strategy be designed to sustain its influence on public police over time?
This session explores the internal and external factors that shape deliberative models, how these models become embedded in local contextual realities, and the conditions required for their effective implementation in Global South countries, ultimately tracing the path from deliberation to institutional advocacy.
Advocating To Stay - Practical tools for building advocacy roadmaps
This session offers practical tools to transform advocacy into a structured roadmap that strengthens institutional impact and builds long-term social legitimacy. Across the session, we will map the internal and external factors that determine whether a deliberative model thrives or fades, and the conditions needed to sustain it in Global South contexts.
Identify the internal and external factors shaping deliberative scenarios into concrete actions that strengthen sustainability and local advocacy capacity.
- 7:43 – Reframing the problem: advocacy as ongoing infrastructure,
- 8:43 – Key statistics on why deliberative processes disappear
- 9:41 – Six reasons why advocacy fails
- 14:56 – The Double Anchor Model: institutional anchor vs. social anchor
- 21:29 – Tool 1: The Ecosystem Traffic Light — mapping allies, neutrals, and risks
- 31:11 – Tool 2: The Advocacy Roadmap — five steps from deliberation to policy
- 43:30 – Tool 3: Strategic Narrative — a win-win messaging framework for different audiences
- 47:09 – Tool 4: Protecting Your Process — co-optation risks
- 50:47 – Tool 5: Building the Base — the three-track civic capacity model
- 53:23 – Tool 6: Monitoring & Evaluation — the five-step commitment life cycle
- 57:12 – Additional low-cost tools for the advocacy toolbox